Coach Development
I help grassroots and non-league coaches plan, adapt, and deliver better training sessions, without overcomplicating the game.
Inside the Academy is a coach development service built around one core belief:
Great coaching is about decisions, not drills.
I work with coaches who want more clarity and confidence in:
- Planning effective, game-realistic sessions
- Understanding why a practice works (not just copying drills)
- Adapting sessions in the moment based on what players actually need
- Creating clear progression from warm-up to match play
What I offer:
- Practical session plans used in professional academy environments
- Breakdown videos explaining how to coach, adapt, and improve each practice
- Simple frameworks to help coaches think more clearly on the grass
- Direct feedback and support on your own session planning and delivery
This isn’t about chasing trends or filling sessions with activities.
It’s about helping coaches develop the judgement, structure, and confidence to coach effectively at their level, with their players.
We focus on 'how' to coach not just 'what' to coach.
Whether you’re a volunteer, part-time coach, or working in the non-league game, Inside the Academy bridges the gap between grassroots realities and academy-level thinking, without confusion.